Online advertising is a powerful tool for growing your business, but running ads effectively requires more than just boosting posts. This webinar will guide you through the fundamentals of targeted ad campaigns, helping you understand the customer journey from brand awareness to conversion. You’ll also explore key engagement metrics, how to measure ad success, and the basics of manual ad management. Plus, get a brief introduction to AI-powered tools for advanced ad optimisation, making your campaigns more efficient and results-driven.
This event is hosted by Realise Business and proudly funded by the Australian Government through the Australia Small Business Advisory Services (ASBAS) program.
Mike is a seasoned professional in online marketing and AI software for corporates and Small Businesses since 1996 and in Facebook marketing since 2008. He is recognised as a Meta Marketing Partner and proficient in setting up business pages, keeping accounts secure, owning, and managing meta-assets, creating content, and acquiring new customers.
