The busiest times of the year are when your clients are most ready to buy – whether that’s Christmas gift season for retailers, tax time for accountants, or Mother’s Day for beauty therapists. If your business isn’t prepared, you’ll miss the momentum.
This hands-on session is designed to help both product and service-based businesses plan ahead with a clear strategy that turns casual browsers into paying clients. Debbie will walk you through the key systems, content, and conversion tactics that will help you attract more enquiries, fill your booking calendar, and confidently handle seasonal demand.
• Understand how seasonal buyers behave and how to meet their expectations – from last-minute Christmas shoppers to clients planning their EOFY tax returns
• Build a simple sales funnel that supports quick decisions – whether that’s adding to cart or booking an appointment
• Plan content that creates urgency and trust across your website, email, and social channels
• Spot weak points in your customer journey that could slow or block conversions – such as confusing booking forms, unclear service packages, or clunky checkout systems
This event is hosted by Realise Business and proudly funded by the Australian Government through the Australia Small Business Advisory Services (ASBAS) program.
Debbie has more than 20 years experience in digital marketing. She will work with you to identify the online voice that will best engage your customers and transform them into an online community. This will enable you to create and manage your social media marketing strategy, digital marketing and copywriting.
