Discover What’s Possible with Expert-Led Business Planning

Yesica Alfonso has a mission to empower small businesses and startups to unlock their full potential so they can thrive and make the most out of the digital era. For over 6 years, she has made an impact in the industry by being the voice of truth for businesses and startups.

Yesica has guided businesses to increase sales and returning customers by shaping their online presence. She’s worked with all sorts of interesting companies ranging from cyber-security, charities, drone services, education, beauty, coaching, online gaming, hospitality and real estate.

She also has an extensive background in Strategic Marketing through Google and Facebook Ads, Website Analytics, and Graphic Design. She can help you understand your target audience online, community growth and sales through her practical experience. Yesica has enabled many business owners to create their websites, design, do social media posts and assess marketing performance. To put it simply, Yesica is committed to getting the job done.

With Yesica Alfonso, you will cover:

– Whether putting a budget on Google Ads or Facebook Ads is worth the time and money for your individual business.
– A clear map on which social media platforms to post in and how often to post.
– SEO Tips and how to show up on Google.
– How to create a website or how to edit and decorate your website without paying hundreds or even thousands every time you’d like to make an edit.

Pulkit has built a solid foundation in the field of Search Engine Optimisation (SEO) for over 15 years. Recognised as one of the Top 20 Australian Digital Marketers in 2022 by The Australian Business Journal, he has demonstrated consistent success in his field.

Throughout his professional journey, Pulkit has collaborated with a wide range of brands across diverse industries, strengthening his reputation as a reliable SEO advisor. Beyond domestic boundaries, he has worked on promoting businesses internationally in Germany, mainland China, Hong Kong, Macau SAR and Japan. Pulkit’s focus is always on producing organic results for his clients while continually striving to boost their online presence and improve their Google SERP ranking.

Being a business owner himself, Pulkit provides targeted advice to other entrepreneurs, guiding them through the complexities of SEO and the development of a robust digital presence. It can be safely said, that if a product or service can be legally sold, he has most likely marketed it using SEO.

Sara is a creative marketing and advertising professional with over 20 years of experience. She is passionate about helping businesses connect with their customers through meaningful and impactful marketing campaigns.

Sara began her career in London, where she was mentored by some of the original admen. She quickly learned the importance of creativity, strategy, and execution in marketing.

After moving to Australia, Sara worked for a variety of B2B, B2C, and non-profit organizations. She developed and implemented marketing strategies that helped these businesses grow and succeed.

In 2015, Sara founded her own agency, Marketing Sense.  The agency helps businesses of all sizes develop and execute marketing strategies that achieve their goals.

Sara is a strategic thinker with a deep understanding of the marketing landscape. She is also a creative problem-solver who is always looking for new and innovative ways to connect with customers.

Sara’s core capabilities include strategic marketing management, customer experience, multi-channel marketing, digital marketing, market research and customer insight analysis, brand management, loyalty and customer relationship marketing, database development and management.

Sara is a trusted advisor to her clients and a respected leader in the marketing industry. She is passionate about her work and is committed to helping businesses succeed.

Babette is an expert in cyber risk management and data protection. A highly sought-after advisor, trainer and presenter in the world of cybersecurity, Babette has advised over 650 small businesses.

Living by the mantra ‘lost data means lost trust’, Babette is passionate about helping businesses and organisations of all sizes to protect their data, their clients’ data and ultimately their reputation. She strives to provide pragmatic and affordable advice for SME’s around cyber safety and data protection.

Babette understands that data protection and cybersecurity is not complex, avoids industry jargon and speaks in layperson’s terms. She believes cybersecurity is a team sport and supports clients to develop a road map and resources for their cybersecurity and data protection.

With 30 years’ experience in insurance and risk management, Babette founded her consulting firm DAS INSURE in 2014.  A network partner of the Australian Cyber Security Centre, she is a former CEO of a trade credit insurer. Babette has a Master’s Degree in Economics from Cologne University, Germany and is a graduate of the Australian Institute of Company Directors.

Megan is a highly strategic, commercially savvy, and results-focused marketer with over 20 years of marketing management and business consultancy.

With a proven track record for driving growth in businesses across B2C and B2B. Her rich knowledge covers a diverse range of industries: Market Research, FMCG, Ice Cream, Pharma, Health, Fruit&Veg, Seafood, Appliances, White goods, Retail Banks, Grocery Retail, AirportLink, Real Estate, Technology Start up’s, Kids, Perfumes, Infrastructure, Construction, Education, Corporate Training, Not-for-Profit. 

Megan is passionate about helping entrepreneurs and business owners to realise their dreams. She is a change agent who can turn a vision into plans and actions that deliver business outcomes.

Megan is a hands-on advisor who guides business plans, brands and products, product development, marketing process, and plans. She helps develop business opportunities, go-to-market strategies, communication plans, content, copywriting, optimize websites, and social channels.

As a communication specialist and storyteller, Megan takes audiences on a strategic journey to bring brands to life and aligns teams. Megan has extensive multi-platform brand campaign expertise and success engaging and delighting target customers (TV, Radio, PR, BTL, Outdoor, Digital, Social, Websites, SEO/SEM,  CRM, Database Marketing, Newsletters, Blogs, eBooks, Events, Sponsorship)

With 25 years’ experience in brand strategy, marketing and sales, Russell has worked with businesses across a range of industries. A brand strategist, Russell leads with passion, humour and insight in every presentation. 

Commencing with professional promotional work in 1995, his experience in direct mail marketing and creative design was at the forefront of the growth of the internet. After working for several marketing agencies, he founded his own business in 2005, The Crimson Fox Creative Studios. Growing to become an award-winning design agency, the business specialised in marketing strategy, web, graphic and video production.  In 2018, Russell sold the production arm of the business to focus on consulting and mentoring, which he continues with today. 

In parallel, Russell has had an extensive career as a professional speaker, and in 2019 became the National President of Professional Speakers Australia. He has also been a board member of several other not-for-profit organisations.

Russell loves working with passionate business owners looking for a competitive edge. He is the ideal advisor for those business owners looking for clarity, a shift in direction or a review of their sales and marketing pipeline. 

Therese Tarlinton is so passionate about small business owners collaborating on marketing, she wrote the book on how to do it.  “SWAP! Marketing without Money” became an Amazon best seller  in the small business category and ignited a movement for brand collaboration, showing how working together improved profitability, credibility and visibility.

Therese knows what it feels like to be a small business owner and has advised many businesses over the past 15 years.  Founding a business that grew to operate in five countries, Therese demonstrated the power of marketing partnerships to grow brands  such as Jeep, Sesame Street, and United Colors of Benetton. 

Therese loves the power of storytelling, and has worked with many businesses launching hundreds of products across digital, retail, and through events. She has worked with Minolta, GraysOnline, Glasshouse Candles, McGrath, Gyprock, and with Television shows including, The Living Room, The Block, and Selling Houses Australia.

In the Digital Solutions Program, Therese will demonstrate how businesses can identify their brand market fit and how to stand out from competitors using digital marketing, email automation, events, collaborations and partnerships. 

Liza is a marketing specialist who has worked for some of Australia’s most loved brands, including 3M, George Weston Foods, Pacific Brands and Sheridan Australia, Hunter Douglas, Luxaflex and ActronAir. 

With over 20 years’ experience in business strategy and marketing communications, Liza has also worked across exhibition and events management, advertising and multi-media campaigns, digital marketing, product management and new product development, and customer loyalty programs.

Using a unique blend of technical acumen and a solid business foundation, Liza harnesses these elements to offer creative yet pragmatic solutions for clients. A trusted advisor to large ASX listed blue chip organisations, she has also worked with tech start-ups, not-for-profits, and SME’s.

Liza is the co-founder of Global IQ Group, a boutique strategy, innovation and marketing consulting firm. With first-hand experience of the unique challenges faced by small business, she is passionate about helping other businesses survive and thrive.